Casino Marketing 101


Casino is a place where people gamble by playing games of chance, or in some cases with an element of skill. The casino makes money by taking a commission from the players, known as the rake, or by offering complimentary items (compliments). Casinos are designed to be visually appealing and exciting, to lure in customers and encourage them to stay longer and spend more money. They offer a wide variety of gambling activities and often have lavish stage shows and dramatic scenery to add interest and excitement.

In addition to the glitz and glamour, many casinos also employ extensive surveillance systems to protect patrons and their assets. They can have cameras in every corner, a high-tech eye-in-the-sky system that allows security personnel to watch all areas of the casino at once, or even monitor specific players through their computer screens.

While Casino is Martin Scorsese’s most violent movie, the scenes are based on true events and do not seem over the top or gratuitous. Despite being nearly three hours long, the film never lags or loses its momentum. With the masterful editing and taut narration, the audience is kept on edge until the end.

It is important to understand the underlying economics of casino marketing in order to effectively optimize your campaign. While demographics are a useful indicator of audience behavior, they cannot tell you exactly what the players want and need from their casino experience. Investing in proven casino marketing strategies can ensure that your site will deliver results now and in the future.